当地时间2025-11-10,rrrrdhasjfbsdkigbjksrifsdlukbgjsab

　　本报北京10月11日电??（记者闫伊乔）2025年“中国新闻传播大讲堂”10月11日在北京启动。本年度“中国新闻传播大讲堂”以“新思想引领新征程：记者的守正与创新”为主题，邀请来自22家新闻单位的32位新闻工作者担任主讲人，录制32集课程视频，将新闻一线实践融入全国高校新闻传播专业的课堂教学。

　　“中国新闻传播大讲堂”自2020年正式推出，共邀请全国199位优秀新闻工作者走进课堂，累计上线192集长视频课程、500集短视频课程，成为全国普通高等院校和高等职业院校师生学习互动、成长共进的“大平台”，是集国情大课、思政大课、专业大课、实践大课于一体的中国金课。

　　在“中国新闻传播大讲堂建设发展研讨会”上，来自北京大学、中国传媒大学、浙江传媒学院、新疆大学等高校的新闻传播院系负责同志就各高校使用“中国新闻传播大讲堂”的特色经验、典型做法、发展建议等展开深入研讨，共同为培养高素质新闻传播人才贡献智慧力量。

Theinternetisabizarreandwonderfulplace,adigitalplaygroundwheretrendsemergeandvanishwithbreathtakingspeed.Onesuchtrendthathascapturedtheimaginationofmanyistheseeminglynonsensicalphrase:"BoysputKunkunintogirls'Kunkun!"Whileonthesurfaceitmightsoundlikeanonsensicalutterance,orperhapsevensomethingslightlyrisqué,delvingdeeperrevealsafascinatingcasestudyininternetculture,humor,andthepowerofsharedabsurdity.

Atitscore,thememeoriginatesfromavideoofayoungboyenthusiasticallydescribinghisdesireto"putKunkunintogirls'Kunkun."Theoriginalcontextislikelyinnocent,perhapsachild'smispronunciationoramisunderstandingofwords.However,theinternet,withitsinsatiableappetiteforremixingandreinterpreting,transformedthisinnocentclipintoaviralsensation.Thephoneticsimilarityof"Kunkun"tocertainotherwords,combinedwiththeboy'searnestdelivery,struckachord,leadingtowidespreadadoptionandadaptation.

Theappealofthismemeliesinitsinherentabsurdity.Inaworldoftensaturatedwithhyper-realisticcontentandmeticulouslycraftednarratives,there'sarefreshingliberationinembracingpuresilliness."BoysputKunkunintogirls'Kunkun!"isaninvitationtoshedpretenseandindulgeinamomentofsharedlaughter.It’salinguisticriddle,aplayfulinvitationtofillintheblankswithyourowninterpretations.IsKunkunatoy?Apet?Asecretcode?Theambiguityispreciselywhatmakesitsoeffective.Itallowsforendlesscreativeinterpretations,frominnocentchildhooddreamstomoreadult-in-naturehumoroustakes.

Moreover,thememetapsintoacollectivesenseofnostalgiaforchildhoodinnocenceandtheuninhibitedwaychildrenexpressthemselves.Manyofusrecallmomentswhenourownyouthfulpronouncements,takenoutofcontextormisunderstood,couldhaveledtosimilarcomicalsituations.Thememeallowsustorevisitthatfeeling,tolaughattheinherenthumorinlanguageandtheunpredictablenatureofcommunication.It'sareminderthatsometimes,thesimplestphrasescanholdthemostprofoundcomedicweight.

Thespreadof"BoysputKunkunintogirls'Kunkun!"isatestamenttotheinterconnectednessofthedigitalage.ThroughplatformslikeTikTok,Weibo,andBilibili,thememetraversedgeographicalboundariesandlinguisticbarriers,becomingaglobalphenomenon.Usersfromdiversebackgroundsbegantocreatetheirownversions,incorporatingthephraseintoskits,songs,andevenartisticendeavors.Thiscollaborativeandparticipatorynatureofmemecultureiswhatmakesitsodynamicandengaging.It'snotjustaboutconsumingcontent;it'saboutactivelycontributingtoit,aboutaddingyourownuniquespintoasharedculturalartifact.

Thememealsohighlightsthepowerofphoneticplayandmisinterpretationingeneratinghumor.Thesoundof"Kunkun"itselfissomewhatamusing,andwhenplacedinthecontextoftheboy'searnestdelivery,itbecomesirresistible.It’saprimeexampleofhowsubtlelinguisticquirkscanbeamplifiedandcelebratedbyinternetcommunities.Thisappreciationforsonichumorisnotnew,buttheinternethasprovidedafertilegroundforitsproliferation,allowingsoundsandphrasestogainalifeoftheirown,independentoftheiroriginalintent.

Furthermore,thememe'sabilitytotranscenditsoriginalmeaningisakeyfactorinitslongevity.Whiletheoriginmighthavebeenachild'sinnocentremark,itswidespreadadoptionhasendoweditwithanewsetofassociations.Ithasbecomeashorthandforplayfulmischief,forembracingtheunexpected,andforfindingjoyintheutterlyridiculous.It’sasymbolofinternetculture’sabilitytotakethemundaneandelevateittothelevelofhighart,albeitavery,verysillyformofart.

The"BoysputKunkunintogirls'Kunkun!"memeservesasaperfectillustrationofhowhumorcanactasasociallubricant,bringingpeopletogetherthroughsharedlaughter.Inaworldthatcansometimesfeelfragmentedandisolating,thesesharedmomentsofamusementcreateasenseofconnectionandbelonging.Theyofferatemporaryescapefromthepressuresofeverydaylife,achancetosimplyletlooseandenjoytheabsurdityofitall.Thememe,initsownpeculiarway,fostersasenseofcommunity,unitedbyacommoninsidejokethatonlythoseintheknowtrulyappreciate.It’satestamenttotheenduringpowerofsillinessandtheuniquewaysinwhichdigitalculturecanuniteus.

Beyonditsimmediatecomedicvalue,the"BoysputKunkunintogirls'Kunkun!"memealsooffersaglimpseintotheevolvinglandscapeofonlineexpressionandthenuancesofdigitalcommunication.Thewayasimple,potentiallymisspokenphrasecanberecontextualizedandamplifiedspeaksvolumesabouttheinternet'scapacityforcreativeinterpretationanditsinherentunpredictability.It’sadigitalechochamberwheresoundbitescantakeonalifeoftheirown,morphingintosomethingfargrander,orinthiscase,farfunnier,thantheiroriginatorscouldhaveeverimagined.

Thememe’sresonancealsoliesinitssubversivepotential.Whileseeminglyinnocent,thephrase’sambiguityallowsforaplayfulsubversionofexpectations.Itcanbeinterpretedinwaysthataredeliberatelycheeky,pushingboundariesjustenoughtobehumorouswithoutbeingovertlyoffensive.Thisdelicatedancebetweeninnocenceandinnuendoisahallmarkofmuchinternethumor,and"Kunkun"exemplifiesthisperfectly.It’sthekindofjokethatmakesyousmirkandwonder,"Didtheyreallymeanthat?"Theanswer,ofcourse,isthatitdoesn'tmatter.Thehumorisintheinterpretation,inthesharedwinkandnodbetweenthosewhounderstandtheunspokenimplications.

Thisadaptabilityiscrucialtothememe’svirality.Unlikemorecomplexjokesornarratives,"BoysputKunkunintogirls'Kunkun!"iseasilydigestibleandadaptable.Itcanbedroppedintoalmostanyconversationorcontextwithhilariouseffect.Itsbrevityandphoneticdistinctivenessmakeitmemorableandshareable.Whetherit’susedasapunchline,areaction,orsimplyanon-sequiturtoinjectsomelevity,itseffectivenessremainsremarkablyconsistent.Thisinherentversatilityiswhatallowsittoendure,adaptingtonewplatformsandevolvinginternettrendswhileretainingitscoreappeal.

Thememealsounderscoresthedemocratizingnatureofinternetculture.Anyonewithasmartphoneandaninternetconnectioncanparticipate,remix,andcontributetothememe'songoingnarrative.Thisparticipatoryspiritiswhatdifferentiatesitfromtraditionalformsofmedia.It’saconversation,notamonologue.The"Kunkun"memeisnotjustastaticpieceofcontent;it'saliving,breathingentityconstantlybeingreshapedandreinterpretedbyitsusers.Thiscollaborativecreationfostersasenseofownershipandinvestmentamongtheonlinecommunity,makingthememefeelpersonalandrelevant.

Furthermore,thephenomenonpromptsreflectiononthewayweconsumeandgeneratehumoronline.We’vebecomeadeptatspottingtheabsurd,atfindingamusementintheunexpected,andatcelebratingthenonsensical.The"Kunkun"memeisaperfectexampleofthis.Itdoesn’trelyonintricatewordplayorcomplexsocialcommentary.Instead,ittapsintoaprimal,almostchildlikesenseofhumor,thekindthatfindsjoyinpure,unadulteratedsilliness.Thisabilitytofindhumorintheseeminglytrivialisapowerfulcopingmechanismandavitalelementofonlinesocialinteraction.

Theenduringpopularityof"BoysputKunkunintogirls'Kunkun!"canalsobeattributedtoitsroleasaninsidejokewithinspecificonlinecommunities.Forthosewhoare"intheknow,"thephrasecarriesawealthofsharedexperiencesandreferences.It’samarkerofbelonging,asignalthatyou'repartofaparticularonlinetribe.Thissenseofexclusivity,paradoxically,contributestoitsbroadappeal.Itcreatesadesireforotherstounderstandthejoke,tobecomepartoftheinnercircle.Thisdynamicfuelsitsspreadaspeopleshareitwithfriendsandintroduceittonewaudiences.

Inessence,the"BoysputKunkunintogirls'Kunkun!"memeismorethanjustafleetinginternettrend.It’saculturalartifactthatreflectsourcollectiveembraceofabsurdity,ourappreciationforlinguisticplay,andourinnatehumanneedforconnectionthroughsharedlaughter.It’sareminderthatinthevastandoftenoverwhelmingdigitallandscape,sometimesthesimplest,mostnonsensicalphrasescanbringusthemostjoyandcreatethemostmemorablemoments.It’satestamenttotheenduringpowerofsillinessinaworldthatoftentakesitselftooseriously.Thememe,initsownuniqueway,invitesustostepback,toembracetheridiculous,andtofindcommongroundinagood,old-fashionedbellylaugh.It’sacelebrationoftheunexpected,theunintelligible,andtheutterlyhilarious.

　　《 人民日报 》（ 2025年10月12日 04 版）

图片来源：人民网记者 方可成 摄

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